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Virtual open houses: Helping you sell from afar

On Behalf of | Sep 21, 2021 | Real Estate Law |

Virtual open houses are one way that realtors are able to show homes to people in the local area and beyond without physically needing to be at the property. Virtual open houses can be marketed on social media, sometimes on the local MLS and through you directly as a real estate agent.

While some virtual open houses are recorded, something you may want to consider is doing a virtual walkthrough live. You can take registrations in advance so that you know which buyers will be watching and potentially even have a list of questions that you need to answer.

Buyers should be asking questions during a live virtual walkthrough

It’s a good idea to have open communication during your virtual open house. Be prepared to perform small tests, like flushing a toilet or turning on the lights, when the buyers ask you to.

As a realtor, you should also be prepared to disclose problems with the property during this recording. That way, there will be no question about if those issues were disclosed in the future, which will help secure the sale once a buyer makes an offer.

Virtual open houses benefit realtors

The benefit of virtual open houses is that you can do a single walkthrough and allow many people to see the home at that time. On top of that, a good recording is something a potential buyer can review later on. People who couldn’t be there during a livestream may view it later, too, opening up the potential for a sale from someone you haven’t met yet.

Virtual tours can also help realtors work through potential buyers who may not actually like the home as much once they see the inside. Buyers who are still interested can also be filtered by their ability to make an offer or the contingencies that they are asking for.

This is a good way to get a property in front of more people without spending as much time there in person. Once you have a potential buyer on board, then you can look into further steps to make the sale legally binding.